When you want to make a content or URL change on a website, move an old content to a new site, or improve the SEO performance of your site, 301 redirection is one of the most frequently used methods. Although it is easy to perform, it must be done carefully. Because a wrong operation may cause a loss of ranking.
What is 301?
301 redirection is the process of permanently redirecting pages on websites to another page or URL. “What is 301?” To explain the question in detail, this process is generally;
- Updating in-site content,
- Moving pages
- Transferring a site to another domain
is used in cases such as.
301 redirection is also important for SEO, as it is a signal for search engines to assume the new address instead of the old address.
When 301 redirection, which is a method frequently used by website administrators, it is aimed to reach users and search engines to the new URL in a short time. This redirection is important to direct users to up-to-date and accurate content.
As for the question of how 301 redirection is done, this process is usually performed at the web server level. One of the most commonly preferred common methods is to add certain lines of code to the .htaccess file. However, there are different redirection methods for different web platforms and servers. For example, WordPress users can instantly redirect using a plugin.
How to 301 Redirect?
301 Redirect is an HTTP code that allows a web page to be permanently moved to another address and redirects the visitors and search engines of this old page address to the new page address. While this redirect transfers all traffic flow to the old URL to the new URL, it also allows the page value and authority in search engines to be transferred to the new page. In this way, SEO value is preserved.
The platform used when redirecting is very important. For example, in Blogger, routing is done directly through the panel, while in a different system, the .htaccess file will need to be edited.
In systems such as WordPress, it is possible to perform 301 redirection through many different plugins. Thanks to their user-friendly interfaces, plugins allow even users without code knowledge to easily redirect their old pages to new page addresses. Applying a 301 redirect to a deleted page also prevents 404 Not Found Error.
Wordpress 301 Redirect Plugin
Updating and restructuring the content on websites for Wordpress users; As it is known by people who receive SEO support, it is an inevitable process.
It is very important to 301 Redirect old page URLs to new URLs. The Wordpress 301 Redirect Plugin allows users to seamlessly redirect their old content to new URL addresses and increase the user experience and prevent it from being negatively affected in terms of SEO. The most preferred Wordpress 301 redirect plugins are as follows;
Using these plugins, you can redirect the desired link to the new link in a few minutes.
.Htaccess 301 Redirect
.htaccess 301 redirect is a method frequently used by web developers and site owners to automatically redirect visitors from one web page to another page or site. When this method is used correctly, it both improves the user experience and plays an important role in maintaining site value in the eyes of search engines. This technique notifies search engines that a URL has been permanently changed. Thus, the traffic and value coming to the old URL is transferred to the new URL.
For example;
Content from the link webonya.com/example-first-url
If we redirect to webonya.com/example-second-url; the backlink in the first link and its ranking in search engines; directly transferred to the 2nd link.
When you want to replace any access of users and search engines to an old page with a new page, you can perform permanent redirection with changes to the .htaccess file. When doing htaccess 301 redirection, you need to edit the file carefully.
To make a 301 redirect, the .htaccess file, which is the configuration file of the web server, is used. By editing this file, it will be enough to add a simple line of code as ‘Redirect 301 /old-page /new-page‘.
Example:
Redirect 301 /what-is-seo-agency-all-details /seo-agencyBlogger 301 Redirect
Blogger allows users to seamlessly redirect their old content to their new URLs through the administration panel. This minimises the risk of adversely affecting the ranking in search engines such as Google.
301 When redirecting, firstly, the URL structure of the existing page must be properly noted. Afterwards
- The Search Preferences section in Blogger’s settings menu should be accessed and the Custom Redirects option should be clicked,
- Enter the old URL in the Source URL field and the new URL in the Destination URL field,
- You must check and confirm both URLs.
What Should Be Considered When Making 301 Redirection?
301 When redirecting, there are some details you should pay attention to. These details prevent you from encountering situations that may adversely affect your SEO performance. First of all, you should make sure that the 301 redirect you make directs users and search engines to a correct and existing URL.
How to Cancel 301 Redirect?
301 If you want to cancel the redirect, this process should be done carefully. Because configuration errors can negatively affect user experience and site traffic. Above, we have listed the methods under the title of how to do 301 redirection for you. By examining these methods; You can do the opposite of the steps for the cancellation process.
